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Ameritrade Institutional

Ameritrade Institutional

"I have had the pleasure of working with John nearly 10 years as both his superior at BrookGroup and his contemporary in our Freelance careers. He is not only dedicated and loyal, he is budget conscious and does everything he can to get things right the first time! Several clients have commented that he provides "the cleanest code they have ever seen"!! Be it design, programming, Drupal Installations, CSS, SEO or any of the hundreds of questions I may throw at him he is always there to support not only his clients but those working on the projects with them."
A. L. W., Owner AlyssaLWoods.com

In 2004, Ameritrade Institutional’s Client Division was one of the company’s fastest-growing businesses, but its black motif Web site needed drastic revamping to reflect that dynamic movement. Recognizing its role as a leader in an increasingly competitive marketplace, they hired our Friend Brook Group to recast its Web presentation as a marketing-driven site that would serve its dual audience by providing depth of information in a compelling, easy-to-navigate format.

Web Site Design: Bringing Light to the Black Hole

Ameritrade Institutional needed Brook Group to create a visual solution that would carry the site’s message and develop a dynamic and intuitive user experience. By identifying a clear message and target audience, Brook Group designers were able to select the most appropriate site design. Brook Group’s content strategists worked in close partnership with the staff to write all content to fill the site. At the same time, the technical team worked through Ameritrade’s accomplished development and project management staff to make certain the site espoused the company’s rigorous standards.

This project was completed under budget and finished in time to coincide with the annual user conference. The site embodies the meaning of the annual conference’s theme: Powersource.

The owner of Way Cool Web Design was a member of the Brook Group team. John co-designed the Ameritrade site and coded the HTML/CSS.

John has always been a pleasure to work with. He has done a great job and has always been an expert! Will continue to work with him any chance possible. Absolutely superb service. I have full intentions of using him in the future. Very knowledgeable and easy to work with! THANK YOU for working so fast on this project for me!
M. T., Owner Crux Creative, LLC

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