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Ameritrade Institutional

Ameritrade Institutional

"I have had the pleasure of working with John nearly 10 years as both his superior at BrookGroup and his contemporary in our Freelance careers. He is not only dedicated and loyal, he is budget conscious and does everything he can to get things right the first time! Several clients have commented that he provides "the cleanest code they have ever seen"!! Be it design, programming, Drupal Installations, CSS, SEO or any of the hundreds of questions I may throw at him he is always there to support not only his clients but those working on the projects with them."
A. L. W., Owner

In 2004, Ameritrade Institutional’s Client Division was one of the company’s fastest-growing businesses, but its black motif Web site needed drastic revamping to reflect that dynamic movement. Recognizing its role as a leader in an increasingly competitive marketplace, they hired our Friend Brook Group to recast its Web presentation as a marketing-driven site that would serve its dual audience by providing depth of information in a compelling, easy-to-navigate format.

Web Site Design: Bringing Light to the Black Hole

Ameritrade Institutional needed Brook Group to create a visual solution that would carry the site’s message and develop a dynamic and intuitive user experience. By identifying a clear message and target audience, Brook Group designers were able to select the most appropriate site design. Brook Group’s content strategists worked in close partnership with the staff to write all content to fill the site. At the same time, the technical team worked through Ameritrade’s accomplished development and project management staff to make certain the site espoused the company’s rigorous standards.

This project was completed under budget and finished in time to coincide with the annual user conference. The site embodies the meaning of the annual conference’s theme: Powersource.

The owner of Way Cool Web Design was a member of the Brook Group team. John co-designed the Ameritrade site and coded the HTML/CSS.

John is a great web designer and developer and a pleasure to work with. I wish I had more projects that required John's expertise. He's fast and flexible... what more could you ask for in the web services department? Despite many rounds of edits, far exceeding the scope of work, John remained poised and customer focused, willing to do whatever was needed to deliver the desired final product.
T. J., Senior Manager ENC Marketing & Communications, Inc.


The Ameritrade Institutional project was developed with:
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